(This is the most reading you’re going to do here, we promise)
Do you remember a few short years ago when you weren’t getting four telemarketing calls a day on top of aggressive strangers knocking on your door peddling solar panels?
Solar companies have enjoyed explosive growth in the past decade, and for good reason: Solar works, and it works well. However, as the demand and push for solar raised, so did the scams and shady sales tactics. A quick online search shows the nation’s biggest solar companies all have been hit with citations and lawsuits in the last few years over deceitful practices, predatory leasing programs, shoddy installations, etc.*. In California alone, more than 800 complaints have been filed with the Contractors State License Board (CSLB) against solar companies since 2010.
Despite being billed as a way to save the environment and cutting energy costs for the future, it turns out going solar can be a real intimidating experience with a number of hidden costs and negative consequences. Unethical tactics such as mass telemarketing, aggressive door-to-door canvassing, pocketing rebates & tax credits, intentional misrepresentations, installing outdated systems & products, targeting the elderly & disabled, and annual payment escalation – while continuing to improve the company’s bottom line – are leaving the consumers feeling betrayed and creating the gap of mistrust currently existing in the renewable energy sector.
When solar companies engage in these kinds of practices, the whole industry pays a price. They give the entire industry a bad name, and it’s leading consumers to reject clean energy solutions entirely, unfairly impacting honest installers and slow environmental progress. After all, who wants to pay for an expensive solar system when a good portion of it is for funding annoying sales campaigns??
WE ARE MAVERICK, a consulting firm on a mission to educate and help communities go green with full transparency. We don’t believe in blowing up your phone seven days a week or blanket your entire neighborhood with armies of canvassers, nor do we engage in high-pressure sales tactics or leasing options that cost you more in the long run. Having seen first hand how sales teams bragged about ripping people off at meetings of large operations, and having been in homes of owners who are stuck with inferior systems they could not afford, we are holding ourselves accountable and taking the opposite approach to disrupt the current trend.